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Staff Training
Two of the most important influences on your customer are the enviroment of your establishment and the service provided by your staff.

With the public eating out more thriftily, and being choosier about where they spend their money, it makes it all the more important that your staff are confident and communicative in the products they are selling, and motivated to do so.

We recognize that this is a time that there is perhaps a need to cut costs, and the training budget is often an easy one to slash. But do not think of your staff, and training them, as a ‘cost’ but an ‘investment’ that needs to be protected. If your team feels that they face an uncertain future, they could lose self-belief which could be transparent to your customers.

Focused and relevant training can boost employee morale filling them with enthusiasm, even those who do not drink, or even like, wine, thereby giving them the self-esteem to recommend wines, and food and wine matches, and in the long term saving money by potentially improving staff retention.